Industry News

A professional organization has boldly put forward the conclusion that cosmetic packaging materials generally account for 70% of the cost through research, and the importance of packaging materials in the cosmetic OEM process is self-evident. Product design is an integral part of brand building and an important part of brand tonality. It can be said that the appearance of a product determines the brand value and the first feeling of consumers.

The impact of packaging material differences on the brand is not only that, but is even directly linked to cost and profit in many cases. At least the risk and cost of product transportation are one of the factors that must be considered.

To give a simple example: compared to glass bottles, plastic bottles can reduce transportation costs (light weight), lower raw materials (low cost), easier to print on the surface (to meet demand), no need to clean (faster shipping) and other advantages , which is why many brands prefer plastic over glass, even though glass can command a higher brand premium.

Under the premise that the customers are paying more and more attention to the design of packaging materials, so as to design the following creative, simple and generous cosmetic packaging materials.

cdtfg (1)
cdtfg (2)
cdtfg (3)
cdtfg (4)

Post time: May-26-2022